Designed and manufactured by Nike, the 2014 World Cup shirt combines innovative technologies and meaningful details showing completely the features of France and national pride. The home shirt features a white collar and blue body part. Indispensable and exquisite team badge is printed proudly on the chest and France national flag is knitted inside of the collar. The fabric of the shirt was inspired by the city of Nimes, France, which is famous for denim. The fabric is used in the collar.
White shorts and red socks complete the home kit.
The material of the shirt and shorts is breathable mesh fabric. Additionally, Nike Dri-FIT technology can absorb sweat from skin to the shirt and the shorts so as to keep players dry and comfortable during 90 minutes.
Nike always adheres to the idea of environmental protection. They manufacture each shirt by 16 recycled bottles. The company has diverted more than three billion plastic bottles from landfills into recycled polyester, the material of Nike shirts and shorts, which is enough to cover about 5,200 football pitches.
When designing football match jerseys, designers of Nike asked several famous players of France national team in order to create the most comfortable match shirts for players. Martin Lotti, chief creative officer of Nike, recalled:“When we asked some footballers what kind of protection they needed during the race, they showed us the scars and bruises. Therefore, we design football kits that can protect them well, at the same time, we make sure of both lightness and breathability.”
Players of Netherlands national team, Walterman, Klausen and Boehue Hughes, showed Netherlands Away Shirt 2014 in Cultural Park Westergasfabriek, Amsterdam. The design of the new jersey combines the culture of Netherlands with innovative technology.
Designed and manufactured by Nike, Netherlands Away Shirt 2014 has a modern and simple V-collar design. Its color is changed from blue to dark blue, then purple at the bottom. The shirt symbolizes that the landscape and water of Netherlands plays an important role in the Dutch life. Additionally, blue represents the Royal Family of Netherlands. On the other hand, it is also one of the colors of the Dutch flag. The design shows the essence of Dutch football and the dynamic style of the national team. Each player with good performance runs and passes a football for the nation in football fields.
In order to commemorate the 125th anniversary of the establishment of Dutch Football Association(KNVB), an eye-catching and new badge of the team is designed on the new shirt. This impressive team crest consists an orange lion and two numbers. The lion symbolizes a new era of the Dutch football, meanwhile represents the team’s core values—simpleness, glory and solidarity. The two numbers are 1889 ( the founding year of the KNVB) and 2014. In addition, a crown is printed the inside of the collar.
In order to design a special font for players’ names and numbers, Nike cooperates with Wim Crouwel, a legendary graphic designer. This kind of font is attractive and retro. It can remind people of the famous font in the 1970s and a small logo of the KNVB is printed under the number.